Do you really know your employees?

Strictly speaking, the answer is simple: your employee is the person you hired and who, for a salary or salary, performs a specific task within your company. At least that is the definition of the RAE. But we go further, because employees are not a uniform mass that interacts with your organization in a single way. It is not even possible because all people are different from each other.

This is why you must know very well who your employees are. But we don't mean knowing their names, their titles and greeting them every morning. We refer to understanding and understanding your needs, your concerns and your personal, work and professional goals. Clearly, said this way, it is to empathize with them.

Knowing your employees means understanding and understanding their needs, their concerns and their personal, work and professional goals.

Precisely for this, a tool called: empathy map was designed. It was done with the aim that companies can get to know their Employee Persona from the human side of each collaborator. Why? Because it is in that perspective where perceptions and experiences are created, and a greater emotional connection with them is achieved.

This is how each employee is analyzed from their sensations: what they see and what they hear; your thoughts and feelings; and his behavior: what he says and what he does. And if we add more people analytics tools to that, a high degree of personalization can result, which, in short, is what any organization that has in mind to execute Employee Experience projects to strengthen the relationship between leaders and collaborators requires.

Although the personality of each collaborator largely defines their interaction with the organization, keep in mind that it is not something alien to your processes as a company. It's not that your employee's experience is good or bad depending on how he is; many times your way of doing things as a brand, team leaders, co-workers, and even customers, can play against that experience.

At this point, we know that it is very difficult to define specific strategies for each employee; That is why it is important to segment them according to their characteristics so that they are grouped by similar profiles. The ultimate goal is that you can create, as an organization, special moments for them where they feel heard and taken into account. That will end up getting happier and more committed employees.

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At Vocé, we create Experience Measurement and Management Models with our clients. We help you to obtain the correct vision, obtaining the implicit and explicit insights at the right moment, to be able to act and make strategic decisions.

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